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Policy, the Juvenile Death Penalty, Tech and More: A Discussion with Jotaka Eaddy

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Jotaka Eaddy headshot, UMD SPP logo and Black Friday logo

Recently described as the “Olivia Pope of Silicon Valley” by Forbes Magazine, Jotaka Eaddy is a leading voice in social impact tech and a pivotal force in connecting Silicon Valley and Washington DC. Jotaka will share her numerous experiences in the policy space, including her work to eliminate the youth death penalty and advocating for increased diversity and impact metrics in the tech sector. Additionally, we will discuss the impact of the women in policy; drawing on Jotaka’s work as founder of Win With Black Women, a collective that was pivotal in the selection of the Biden-Harris ticket. This was significant as 2020 was the centennial year of the 19th Amendment that gave women the right to vote but Black women were still denied full access to the ballot box.

About Jotaka Eaddy 

Jotaka L. Eaddy is the founder and CEO of Full Circle Strategies, LLC - a social impact consulting firm committed to advancing transformative change and global impact. Within her current practice, Jotaka works with clients including corporate, non-profit, foundations, technology and government organizations seeking to advance policy, ideas, and change.  Jotaka has led regulatory, legislative, and social impact initiatives at the federal and state level for leading non- profits and within the C-Suite of leading technology companies, helping to bridge the gap between Washington DC and Silicon Valley. 

Most recently Jotaka served as Vice President of Policy; Strategic Engagement, and Impact for LendUp. Within her capacity, Eaddy served as a member of LendUp’s Executive Management team and represented LendUp's regulatory, legislative, and social impact initiatives at the federal and state level. Eaddy's team was responsible for measuring how LendUp's products benefited consumers, such as saving customers more than $200 million in fees and interest, and creating a series of financial education courses that have been viewed more than 2.1 million times.

From 2009-2014, Eaddy served as Senior Advisor to the President and CEO and Senior Director for Voting Rights for the NAACP. Within that capacity she directed external affairs and strategic initiatives on behalf of the Office of the President and CEO and led the NAACP’s strategy to defend and expand voting rights.  Under Jotaka’s leadership – the NAACP played a pivotal role in a wide array of voting rights initiatives including:  changing the Delaware State Constitution to expand voting rights to people with felony convictions, stopping the spread of voter suppression laws such as photo id, and secure the voting rights of more than 300,000 citizens with felony convictions in the state of Virginia through an executive order signed by the Governor. 


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